Company culture

  • OUR VISION

    168 Concepts aims to build a world of restaurant brands defined by bold ideas and unforgettable flavors. Beyond growth, the company seeks to set new benchmarks for Vietnam’s F&B industry—creating a lasting legacy that transcends time and inspires the future of dining.

  • OUR MISSION

    At 168 Concepts, to place service at the heart of everything: guests, team, and community. To bring happiness through giving and meaningful connections. To create a welcoming environment where everyone belongs, grows, and thrives.

  • CORE VALUES

    Vertical Timeline
    Serving
    SERVING
    Integrity
    INTEGRITY
    Kaizen
    KAIZEN
    Empowerment
    EMPOWERMENT
    Prosperity
    PROSPERITY

Company history

2022

Where Culture Meet

Adobo Mexican Grill opened in Da Nang, introducing bold Tex-Mex flavors right after the pandemic—a symbol of courage and creativity.

2023

A Bold Beginning

Wok Hei was launched, blending fiery wok cooking with nostalgic American Chinese flavors —the very first step into multicultural dining.

2024

Reborn with Purpose

Adobo was reborn with a modern design, enhanced
comfort, and refined service, reflecting the certain commitment to continuous improvement.

2025

A New Chapter
with Mayflower

Wok Hei evolved into Mayflower American Chinese Restaurant, honoring heritage and creating new connections through food.